Project Wonderful is simply a pay-per-day auction-based ad serving system benefiting both advertisers and publishers (which we may refer to as bloggers sometimes). Project Wonderful is famous among bloggers, advertisers and blogger-advertisers. What does it do? For publishers, it brings in cash when a specific advertiser chose the publisher's blog/site (through a bidding process) to display ads that come in different sizes/dimensions. For advertisers, they get to have the power to choose on which sites to bid on for their ads. Generally, the considering factor that lies in between is traffic. Publishers whose blogs have average to high traffic may get higher and more bids from advertisers too. Advertisers wouldn't want to bid high on low-traffic or scam blogs. Bidding starts at the FREE level which means advertisers can get free advertising on blogs that don't get bids at the moment. But once bidders start pouring in, free is out, cash is in. Here is Project Wonderful's statement about their system (taken from the Advertise With Us page):Project Wonderful reinvents online advertising. We've made click fraud impossible. We give advertisers the power to choose what sites their ads appear on - and publishers the freedom to choose what ads show up on their sites. We don't have absurdly high minimum-payout levels. We've made the entire online advertising experience transparent, trustworthy, and fair - as well as more profitable, for everyone involved! It's why our slogan is "Everybody wins."Their statement of reinventing online advertising is quite catchy since in reality, online advertising may be strong, yet it sucks on some aspects. So will everybody really win in Project Wonderful?
The PROs. For advertisers, the system is a good one since they can control their actions freely and they can base it on real stats that talk about a blog's traffic. For publishers on the other hand, Project Wonderful is something to be thankful for. It is an additional source of money from your blogs. You don't have to do any tedious negotations and set-up to begin. Just choose an ad size, put it up in your blog and ads will come in automatically (depending on your preference of accepting ads). Payout is also reachable. At $10, everything is good. Here are two testimonials from publishers that have benefited much from Project Wonderful:
It's painless to implement, and has simplified the process of selling ads on my website. Customer support has been stellar- with quick and friendly responses each time I've contacted PW for questions and support. (from Krishna the creator of the webcomic PC Weenies comic series)
I have been using Project Wonderful since March 2008 and I strongly recommend it to all publishers and advertisers, the one and only reason why is because I have experience the results I desire. What I can say is the results I achieved over 2 months with Project wonderful is better than all my affiliates programs and revenue model put together. It is a win/win situation for both the advertisers and publishers and implementation is instantaneous and idiot-proof too. You have got to try it for yourself and I can assure you that, the only regret that you have is you didn't get to know this earlier. You guys are awesome. (from Harris the publisher behind Chicken Soup for Your Soul)The CONs. Several big blog owners have pointed out that Project Wonderful is such a lowly system. Some sad it is crap and a waste of time. What are their reasons? Firstly, most small blogs earn only $0.01 dollars a day, and sometimes none. What is wasted? Ad space. They say if your ad space for Project Wonderful ads are earning small to nothing amount, then it will just add to what you call the "blog clutter". Another thing is that some bloggers can't control themselves and display up to ten ads for Project Wonderful yet they earn less. The "blog clutter" problem has moved to the next level. The last problem which is sort of controllable is the display of adult ads. If you are well informed on the basics of your Project Wonderful account, you could actually prevent adult ads from showing up on your blog.
Using Project Wondeful's system is actually a good thing. Many agree to their "Everybody wins." slogan. You won't lose (if you are a publisher) if and only if you know how to use the system itself.
Photo by Flickr user Dmitry Kolchev
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2 comments:
Friday, December 26, 2008 1:51:00 PM GMT+08:00
I started with putting the ads on my blog and after earning about $10, I started advertising on other blogs. I have not put any money into my account and I average an income of about $0.20 per day. For me, PW has been great.
Friday, December 26, 2008 1:59:00 PM GMT+08:00
Hi Anna. That's good. I am also putting some PW ads on my other blog and I have no problems with it too. Thanks for the comment.
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