Top Reasons Why Subscribers Unsubscribe

Blog subscribers are just like customers. Without them, your blog's life is down. As said, it is better to have one subscriber than nothing at all.

Every subscriber matters. For new or starting blogs, an increment of one in the subscriber count is a big achievement already in a day. But for popular blogs, a constant increase in blog subscription count is what matters. But nonetheless, whether you're new or a veteran blogger, there's still the danger of losing your subscribers anytime. Would you want to see a drop in your subscriber count? Who does?

I have asked around blog owners who also are at the same time subscribers to other blogs on what usually discourages a subscriber from receiving more updates on a certain blog. To make this description short, here's a list of the common reasons why subscribers quickly unsubscribe to a blog.

1. Inconsistency of Posts - Some readers subscribe to your blog actually because they like a certain post. If suddenly they receive an update of your blog telling about a topic of disinterest, they'd be a little annoyed. About this time, they wouldn't unsubscribe. But the moment another post comes out and is still a bit far-fetched from what they're really expecting from your blog, they'd probably click the Unsubscribe link any moment.
   
   The keyword is consistency. Blog about what your blog is about. If you are too inconsistent with the topics you post on your blog, chances are readers won't like it when they receive it through their readers or e-mail, more especially if they expect your posts to be about your niche most of the time.


2. Posting too much - Another mistake some bloggers make. Make posts moderately. Don't overdo updating. A subscriber would either get exhausted of reading all those many posts in one day or will find your updates spammy. Always remember your readers are busy people (most of them) and "serving them 5 courses for dinner" wouldn't be such a great idea.
   
   The secret is to take it slow. Posting once a day is the least ideal you can do. Above that would now depend on the subscriber's patience. Always remember, if you have nothing good to post, don't post anything.
   


3. Posting Low-Quality Posts - A problem not only for subscribers but for all your blog readers and visitors. What do you expect them to do? Imagine yourself expecting a great post but end up reading something that's lifeless. The first thing that would come to mind would be "Why am I subscribing to this blog in the first place"? Then there goes the bye-bye subscriber.


4. Paid Reviews, Ads and Affiliate Links - Some subscribers who know about these stuff would surely be turned off. Blogs doing paid reviews wouldn't get a high subscriber count (I know this one based on my other blog experience). If you also like to advertise a lot on your posts or include affiliate marketing in a very obvious manner, your subscribers would get pissed off.
   
   The cure? Well if you do paid reviews, expect nothing good about your subscription count unless you've got a number of close peers. For ads and affiliate links, moderation is the key. Don't sweat it out. Your affiliate victory would come in no time anyways.
   


5. Poor Grammar - This should be just under low-quality posting actually but let's separate it. I know this is mean but some (or most) of us hate reading a post with lots of spelling and grammatical errors. Nobody is perfect, yes, but since you're in this career that's all about writing, why practice correct English first before spreading the word to others? I don't say bloggers with poor English should stop. Just work hard on improvement.
   
   Would you continue reading an e-mail update that says "I don't know if their here already" or "He don't know me". Well sorry, I won't.
   

Those are the most common reasons why subscribers would leave us bloggers. Actually all of those can be avoided or counteracted. It is within us blog owners to ensure that our subscribers are also happy about what they regularly receive from us. Subscribers unsubscribing on your first few attempts on blogging is actually common. When that happens, you could assess yourself in what aspects did you lack focus on. Through these kinds of experiences, we could actually make our blogs better than before.

Puzzle Photo
Man Photo

To receive updates on new articles, Subscribe to BRYAN KARL dot COM today.
Don't forget to add me on Twitter!

Bookmark this post: