Business in Focus: World First

Now, let's shift our focus from bloggers and blogs to businesses that find majority of their existence and success on the web. In this post, we'll first discuss what the business is all about and next, the advantages of having your business run (either partially of fully) online.

About World First

Based in the United Kingdom, Word First is a fast growing foreign exchange broker that offers both private parties and companies the ability to achieve better currency exchange rates and other financial services.

For now, World First is serving around 20,000 private clients and 3,000 companies. Quoted from their site, World First's foreign exchange transaction volume was over £1 billion last year (2008).

Based in London, World First has worked with over 20,000 private clients and 3,000 companies to date. World First's foreign exchange transaction volume was over £1 billion last year (2008).

Click here for more information about currency (from Wikipedia).

About the World First website

The World First website offers a lot to customers and non-customers alike. Aside from a well-arrange template and readable text, there are certain features that are related to what the business is all about.

There's a currency converter on the side, a blog about currency, request links, related links, daily podcast from Chief Economist Jeremy Cook and video tutorials about currency and foreign exchange.

Whether you're a person about to transfer money in huge amounts or just a passer-by trying to get a look at the site, the World First website surely tells in detail what the business is all about.

Advantages of having a website, quick look

Some people might ask, why do you have to put up a website when you could go full blast marketing offline? The truth is, online marketing/advertising works as much or even more than the traditional marketing strategies.

Here are what you get when you do an online version or gateway to your growing business:

exposure - some customers nowadays just do a quick Google search and that is how transactions (some huge, some not) start.
connection - you can build connections to related businesses and that's one way for your business to start being heard of. Or you could create business partnerships out of it.
low maintenance, low cost - when you hire someone to build a website, the cost is not that high. The cost is even very low when you can do it by yourself. And maintenance does not require much overhead.
updated - when you are online, and your business is too, you get updated with the latest. Everything's going web nowadays and the news starts here. Financial news also start here as quick as real-time relay. Having a website will make your business "in" and be part of a directory-like world where people could reach up to you in one click.

Those four are just quick notes of the advantages of having a website for your business. Take a look at World First. I am sure a lot of clients found them online especially those outside UK. Those advantages are listed in a jiffy and could be expounded for further discussion.

So to businesses out there without a website, I'm sure you want to get one now. Good luck.